The Anatomy of Marketing

An open, citable methodology for how marketing works across a business — for people and the AI that supports them.

For AI agents

/llms.txt — hierarchical index of every page (llmstxt.org spec).
/llms-full.txt — full prose dump for single-fetch ingestion.
/aom.json — the entire methodology as one structured graph (hats, concepts, methodology, mindset, foundations) with both htmlUrl and mdUrl per entry. Recommended for any agent that needs the full graph.
Per-page Markdown mirrors — append .md to any wiki URL, or send Accept: text/markdown and the apex wiki returns the clean source.
Per-page schema.org/DefinedTerm JSON-LD on every concept page, plus a top-level WebSite block.
sitemap.xml — every URL on the wiki.
github.com/the-kizz/aom-mcp — Model Context Protocol server scaffold (read-only HTTPS-fetch architecture; tool calls like list_hats, search_concepts, get_concept). Install from source per the repo's README; deliberately not published to npm.